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Spa Skincare and Spa Retail-Kypris-Spa Advisors, Inc. Retail Blog Post #3
A look into the spa skincare company Kypris.
Scientifically based, sustainable and perfectly blended is a great way to describe Kypris, the spa skincare line.
Many professional skincare lines are available to spas servicing a high-end guest. If we had to pick our five favorite skincare lines in the world, Kypris Skincare would be one of them. This line is a must-shop for higher end spa retail, spa boutiques and spa service assortments. We became familiar with this brand last year at a Green Spa Network event. Their owner, Chase Polan is a true visionary in our industry and, has developed an amazing product line to mirror her vision. Clean, sustainable, using only the finest ingredients from across the planet are just a few selling points of this line.
When working on your spa skincare assortment, spa service menu and spa retail assortment, it is so important to do your homework, understand what lines are available in each category, the price points and, the cost of goods on each service you are considering. In addition, looking at local competitors helps to edit as you do not want to carry what key competitors do, if avoidable. Kypris is an excellent choice on the higher end.
If this natural skincare line is something that may work in your spa, contact Chase Polan directly via email. It is truly an amazing line.
You will see on the questionnaire below the price points are in the Better Market range, meaning it may be a bit steep for many salons and day spas. There are also very selective about who they sell to in each market.
What we love:
Their elixirs (every single one of them) and their Moonlight Catalyst. We are hooked!!!
Tell us about your company, the types of products you distribute
and the types of facilities that purchase your products.
KYPRIS is a luxurious line of holistic, high
performance skin care boasting organic, wild crafted, and sustainably grown
ingredients for gorgeous results and an ecstatic experience of your Beauty. We
marry the best of sustainable botanicals hand-sourced from across the globe
with the most advanced science for unparalleled results. KYPRIS currently
offers a dynamic selection of targeted cleansers, serums, elixirs for face and
body, treatment masks, and an SPF 30 treatment primer. Our retail
partners range from physicians, aestheticians, spas, apothecaries, med-spa
concepts, lifestyle boutiques, and department stores.
What is your company’s vision or, the message you want to get
across to your clientele?
KYPRIS is based on 5 founding
KYPRIS believes Beauty is a vital,
spiritual experience of Love, acceptance, care, and pleasure.
KYPRIS recognizes sustainability as
both an environmental and social imperative. Beauty from Beauty.
KYPRIS believes aging is a privilege
and has little to do with how one looks or feels. In kind, our protocols focus
on fulfilling self-care desires and targeted results.
KYPRIS creates offerings for an
ecstatic experience of your Beauty and Being.
KYPRIS is Beauty with a Soul supported
by Science. Beauty. Soul. Science.
How long have you been in business? What inspired you to develop
KYPRIS was founded in
2011. As the founder, I wanted to create and offer a different experience of
Beauty. Rather than selling to our clientele based on made-up problems or pseudo
science or worse lies, I was inspired to work with a team of experts to blend
scientific consensus and Natural wisdom to attend to our clients’ self-care
desires, offer genuine care, and facilitate rituals of healing, somatic
delight. You find this philosophy in everything from our sourcing practices to
our formulations to our marketing to product directions and protocols.
What sets your company apart of the competitors in your
KYPRIS is distinct from
Our concept of beauty: Beauty is an experience, rather than a
goal. Feeling beautiful is a birthright; one KYPRIS seeks to embolden.
KYPRIS formulas are a marriage of sustainably harvested
botanicals from our back yard to across the globe blended with the most cutting
edge science for unparalleled results.
All KYPRIS formulas are highly targeted for specific results and
experiences. We formulate to support skin’s physiology and holistic wellbeing.
We do not offer short-term appearance improvement at the expense of long term
health and beauty.
KYPRIS exclusively manufactures in FDA and cGMP certified
facilities in the US. We have complete transparency and control within our
supply chain. Every ingredient is selected and approved by KYPRIS and every
production component, batch, and finished good is tested for traceable quality
All KYPRIS protocols are designed to ground the parasympathetic
nervous system by connecting clients with Nature, within and out.
Do you offer different brands or classifications of products?
We are a KYPRIS product
exclusive. Our product classifications convey a well-balanced functional
approach for daily ritual applications morning and night. The
classifications are cleansers, treatment masks, beauty elixirs, serums, protect
& prime, and body.
What are your top five-selling products? What five products are
must-buys when a spa or salon decides to add your line to their assortment?
The line sells very
evenly. People tend to adopt full KYPRIS rituals once they understand the brand
and our work.
If you believe in Pareto’s Principal in retail, it states 20% of
your items represent 80% of your business. What are your 20% doing the
predominance of your business?
The KYPRIS brand
definitely does not fall into this category. We do not permit the line to be
cherry picked. Spa and retail partners are expected to carry the full 11 SKU
line as well as a minimum of 1 unit and a tester any future launches. Depending
on demographics and location of the spa or retail partner, you see slight
variations in product popularity trends.
What sets your technology or ingredients apart from similar
1 – The Details
2 – The Cross Section of Scientific Consensus and Phytotherapy
3 – Unparalleled sustainability and sourcing practices
1 – The Details Every botanical
in KYPRIS products has been vetted for its growing practices, sourcing,
procurement, and place of origin. We are intense believers that quality is in
the details. One example: The Prickly Pear seed oil found in KYPRIS
Beauty Elixirs, Body Elixir, Cleanser Concentrate, and Pot of Shade is wild
crafted from the Arizona high desert by a woman-lead group in existence for
nearly 40 years. KYPRIS worked with the wild crafting group to help bring this
unique species of prickly pear seed oil, indigenous only to the southwestern US
and Northern Mexico into the lab, into our products, and into the market. This
species of Prickly Pear offers a more sustainable source of vitamin E with 100%
to 150% the vitamin E of argan oil and an abundance of phytonutrients relative
to industrialized prickly pear species such as the Opuntia ficus indica.
2 – The Cross Section of
Scientific Consensus and Phytotherapy Given our sustainable
ingredient sourcing standards and heavy use of green technology, I do not know
of another brand doing similar work. KYPRIS is a true outlier and
standard-bearer of sustainable, wellness- centric offerings. A few
ingredient examples….. The CoQ10 you find in our Beauty Elixirs is
a certified, bio-identical antioxidant made from yeast in an oxygen-free
environment yielding a 100% pure, highly stable active that has shown to
diminish the appearance of sun damage including the appearance of inflammation
and hyperpigmentation. This source of CoQ10 has been tested most by NIH studies
for a variety of applications from part of breast cancer protocols to topical
care of diabetic ulcers. The technology used to create this CoQ10 was
originally developed at MIT. The conditioning peptide found in our
Moonlight Catalyst is sourced from a lab in South Korea at $300k per kilogram,
which specializes in amino acid synthesis to create targeted actives for
medical and cosmetic applications. It is a peptide derived from yeast and twice
encapsulated for enhanced stability and delivery to skin to mimic the appearance
of boosted EGF in skin.
3 – Unparalleled
sustainability and sourcing practices The examples of our Prickly Pear,
CoQ10, and Biomimetic Peptides demonstrate how little differences collectively
amount to apparent distinctions and discernable benefits in each formula. You may find
brands with a few key ingredients that sound familiar, but at KYPRIS we pay
attention to each and every ingredient and its benefit to skin and the global
community as we do not believe in formula-fillers or ‘throw away’ ingredients. If
you want sustainable luxury, attention to detail, and scientifically
established actives and formulas with no questionable ingredients ever, we are
your gentle, yet results-driven best choice.
4 – Inclusive Formulas All KYPRIS
formulas are theoretically safe for pregnant and nursing women and several of
our offerings are appropriate for oncology aesthetics. In all unique health
circumstances, we recommend practitioners to defer to the recommendations of
each client’s physician or midwife. It is of paramount importance
to KYPRIS that our offerings be as inclusive as possible of different body
types, genetics, physiologies, and physical circumstances. As a company that
got its start in the integrative and natural medical market, we seek to
accommodate people in every phase and stage of their lives and provide a
conduit of care and Beauty to as many people as possible.
5 – The KYPRIS Ritual –
A Ritual of Self Discovery and CareSo often the term ‘ritual’ is used in lieu
of ‘regimen.’ When we use the term ‘ritual’ we are not referencing a ‘regimen,’
we are referring to the work of meta-physicists, anthropologists, consciousness
practitioners, and functional and holistic medicine. The KYPRIS concept of
ritual is one of presence, discovery, and transcendence. You see this in our
approach to care as well as the multitudinous ways our 11 offerings are a
completely customizable assortment. Just as we evolve, our
skin changes daily. At home care and treatments are customized during each
application at home and in back bar. We empower clients at home and on the road
to care for their evolving skin, and we empower estheticians to customize
treatments as desired at each application.
Would you class your price-points as Mass Market, Moderate,
Better or High-end?
KYPRIS is high-end
considering the quality of formulations, its glass-only primary packaging, and
100% post consumer recycled paper secondary presentation.
What is your minimum opening order?
We have an array of
opening order packages that serve the needs of each retail partner. We
want to accommodate accounts according to their location and size of clientele
base. Please reach out with interest. Opening orders begin at $2500. We have a
special, smaller package available for solo practitioners.
What types of support do you offer to your retailers? Do you
offer rep support, on-line education, in-store collateral, YouTube training or
other means of educating staff?
KYPRIS offers education
both in-person and via GoToMeeting, education materials, online training, in-person
training, events, marketing pieces for events, retail support commensurate with
the property, as well as collaborative PR and Marketing initiatives. We take
pride in our relationships with our spa and retail partners and want to support
them for success.
special offer would you have for any new clients generated from our blog? Can
you provide a special code that can be given to customer service staff when a
new order is placed? If yes, please supply the offer and any
specific information to need to pass on.
Please mention “Kathryn
and Cecilia, the spa goddesses,” and we will gladly extend to you an additional
$75 marketing credit with your opening order.
Do you have a list of selling points for spa and salon staff
We have an effective,
detailed brand presentation that will supply the necessary brand and product
knowledge. Within the brand presentation are points of difference to support
Are you open to retail contests to incent spa and salon staff
That is considered a per account
evaluation, but in general, yes.
What helpful hints or disciplines have you found usually always
lead to a retail sale of your product at the end of a service?
KYPRIS approaches Beauty
as a healing and restorative experience. Thorough product knowledge and care
for clients is most effective for generating sales. We are in the business of
teaching our clients how to love and care for themselves better. We believe in
sharing quality information with a consultative approach both about use as well
as what is in each product and why it’s effective. We collaborate with our
retail and spa partners to build a loyal following who we adore with gifts and
help you dote upon.