Innovative spa consultants with the experience needed to bring your vision to life, from the business and conceptual plans, to the financials, through every step of development, to opening and beyond.
Enjoy start to finish spa consulting that saves you time and money
Consulting for new spas and salons
Once you decide to move forward, we prepare a customized timeline for your project. This document, over sixty pages in length for a day spa with amenities, works backwards from your opening date; complete with a list of more than one thousand tasks that must be completed prior to opening. This addresses everything from licensing to hiring and every other element of development.
Many who choose to get into this business are new to the spa industry. A large part of what we do during phases one through eight is teach the differences between this industry and others.
Phase 2 – Lease negotiations, design, and architectural plans – Picking the correct space is extremely important. We can help you evaluate spaces if needed. You and a commercial real estate agent will work together to find just the right site for your business. Often, our clients have not been through lease negotiations. We can read through your lease and make suggestions during the negotiation. We do not replace the need for an attorney for review, however, we can often help you avoid pitfalls.
This is also the time we develop and refine a unique and enticing business identity that will appeal to consumers within your market. In the meantime, your spa consulting professional will work with you, your designer and your architect on crucial spa design elements and effective space planning to highlight your image in an attractive and appealing way.
Phase 3 – Equipment, vendor selection, and service menu development – This is where your spa consultant’s knowledge is especially beneficial. Creating a spa menu that is enticing to guests is paramount. From unique services and packages to memberships and beyond, we will work to make your menu second to none. Many amazing skincare lines are available within this industry. We work with you to select those that will set you apart, allowing you to wow your guests with highly effective treatments and the perfect product lines for your environment. From retail assortment planning to choreographed scripting and guest experiences, all aspects are planned here.
Phase 4 – Developing your business protocols and systems – Our spa design consultants have an extensive knowledge of POS system hardware, software and other systems essential to success in today’s technology-driven marketplace. Your spa consultant will recommend systems based on the size of your enterprise to ensure you don’t overspend for hardware, software and features you don’t need. We will also help with setup, implementation, training protocols, and employee handbook development. Empowering your staff to get the most from their workplace tools ensures ongoing long-term productivity driven by outstanding customer service.
Phase 5 – Branding, marketing, media, and website development – Marketing and branding your business is vital to your success. With so much competition in many parts of our country, it is essential to get word out about the existence of your facility. We begin months in advance of opening to create sound and highly effective marketing plans that reach out to a diverse array of area residents, influencers and potential guests through an array of different interactive methods.
Phase 6 – Human resources, product procurement, and staffing – After deciding how best to staff your spa or salon, we then focus on hiring the best available people in your area. Selecting the right staff is the single most important function any spa owner will undertake. We help to make the process easier.
Phase 7 – Personnel training, development, and public relations – Every member of your staff needs training, whether they are a technician, administrator, or manager. It’s also important to develop a positive employee culture to ensure quality customer care and safety.
Phase 8 – Set up, occupancy, and Grand Opening – The time has finally come. Your spa consulting expert ensures that every inch of your facility is ready for opening: from the training of staff, the configuration of software, to visual merchandising and much more. Our ongoing relationship will help provide a smooth operation as obstacles are overcome and protocols are streamlined.
Spa Consulting – Let us help you maximize your space.
Expanding or renovating existing spa or salon facilities
Consulting for existing spas to improve performance and increase customer satisfaction
Once your spa consultant is armed with this valuable data, they can help you maximize retail sales and optimize service to your customers. Your product improves, allowing margins to follow suit. Our proprietary 8 to Evalu-8 program is proven effective and offers an affordable solution for many spas and salons.