Contact Spa Advisors today, and start your consultation now! 480-460-SPAS
( 7-7-2-7 )
On March 12th, 2017, a new blog dedicated to day spas, salons, resort spas, medical spas and small boutiques will launch. This blog will be focused on fashion, unique items, fabulous lines and profitability within retail assortments. Move your clock forward an hour that day then turn on your computer to read about our first featured unique line.
My name is Kathryn Moroz and my experience in the spa industry began over twenty years ago, when I moved from department store retail buying office operations to become a VP for the largest prestige salon and spa chain in the United States. Over the past twenty years, the beauty industry has seen explosive growth. The predominance of this growth has been fueled by small-single door operators. These operators often cannot afford to attend multiple trade shows to discover new lines. Usually they attend one regional show per year. Here they focus on vendor education and take in as much as they can in the limited time they have. Many do not have the time to compare a variety to like vendors to determine which will be best for them. By introducing hundreds of salons, spas, medical spas and boutiques to unique insight from highly experienced spa veterans, we hope to assist the smaller operator make sound, informed decisions about the lines they select and, how to select the perfect line for their environment.
Cecilia Hercik, another contributor to this new blog, also has extensive experience in high-end resort operations and retail alike. She has spent over twenty years developing strong brands in some of the most prestigious resorts across the United States, Canada and Mexico.
Each contributor comes with a unique perspective. Together we will develop strong and meaningful articles, designed to help you navigate the hundreds of brands out there. We take no financial compensation from vendors.
Over the next year, we will compile a library of data that will allow you to make sound product decisions for your facility with tried and tested vendors. In addition to Cecilia and myself, other guest contributors will share their unique insight. This unbiased information is being presented simply to help you to understand the components in putting together a sound assortment plan, with few redundancies and a meaningful message for your guest. New spa retail lines. New spa opportunities.
We attend at least fifteen trade shows each year. These trade shows allow us to connect with vendors we have known for years and, to meet and learn about new vendors. We find new and unique items and categories each time. We will use this forum to exposure you to them. To participate, we have asked each vendor to offer spas and retailers who discovered them via our blog, an incentive of some sort. Every vendor highlighted will have a special offering for you. You will communicate with them directly. In addition to introducing you to some unique unknown or new lines, we will highlight strengths and new line extensions of many you may be familiar with already.
Before the housing bubble in 2006, the spa industry was the largest it had ever been. Post bubble, it contracted, but not as much as other industries. Why? Because spas have become a necessity, not just a nicety to many. With a healthier, more robust economy, we hope this information allows spas and salons the ability to find new vendors with little to no effort and know they are sound picks.
Would you believe selling products in salons and spas relates significantly to the products you use in services? Well of course you knew that. There are many other factors that drive retail sales besides this. What are they? That question will be answered in one of the articles we will publish over the next few months. In addition, here are a few more articles in should watch for over the next few months. They include:
If you have other topics you would like us to blog about, send us a note. We hope you find this educational and thank you for your support.