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Improving the financial performance of your spa or salon is the goal of every business owner. Have you wondered if your business is performing to its maximum potential? Have new competitive businesses entered your marketplace? Are you afraid you may not be able to compete with your current concept? The salon and spa industries are fashion businesses. This means they change, just as fashion does. Are your guests asking for new products and treatments? Have your sales and profits decreased? Does your salon or spa have the potential to be more productive and profitable? What sets you apart from your competitors? How can you offer your clients and your employees what they want without breaking the bank? Which new treatments represent “fads” and which treatments have staying power-or are the “fashion” mainstays that drive profitability?
Improving your financial performance begins with a thorough evaluation of your current performance. During our evaluation process, we thoroughly review eight key elements within your salon or spa to determine necessary adjustments and, determine how to increase profitability. Next, we chart a course to success. To do this, we look at your entire business, from financials, to staffing to branding and beyond. Sometimes after careful evaluation, we may not be able to chart a course to profitability. High rents, high labor costs, lower-than-expected sales are sometimes unsurmountable. If we do not feel we can help, we will let you know quickly.
Sometimes This process begins on site or, remotely with adequate data provided. The in-depth analysis includes:
We call these the “8 to Evaluate”. With this data, we will be able to tell you where you can make improvements, how to maximize service and retail sales, how to improve margins and more.
Successful spas and salons know that regular evaluations of their operations, service assortment, staffing, marketing, electronic media, brand identity and guest services assures they proper positioning in their marketplace. Often times, just keeping everything going takes up more time then the operator has available. Once per year every operator should review past successes and failures and formulate a plan going forward. A one-year budget should be formulated along with a one-year marketing plan!
If your facility is under-performing, there could be many reasons for it. Often, the systems set in place at opening were not maintained, not defined, or not modified as needed. Let us figure out where your facility may be deficient and formulate a plan to get it back on track. Making sure your facility is operating at maximum efficiency with sound procedures in place.
Sound marketing and the message you want every guest and potential guest to take away, may not be apparent or effective. Let us help you define and refine. Let us perform an audit of your facility, figure out what is working well, and formulate a branding strategy for the future. Our program includes:
You may need all or just a portion of the services we offer. Rest assured we dissect your business and formulate a plan that when implemented, will set a new course to success.
Our program begins with an in-depth review of your sales performance for the past two years, employee and remuneration review, in-depth session with owner to discuss issues and challenges, review of systems, marketing, pricing, vendor matrix and more. A site visit prior is the most effective way to get the relationship started.
Please call for rates. We have packages available. Rates do not include travel or other expenses.