The Retail Component of your Spa
or Salon

Some of your highest profit margins lie in the area of retail sales. Currently a multi-billion dollar industry, sales of beauty and skin care related products, as well as gifts and home-spa amenities, have shown unprecedented growth. Where does this growth stem from? Several trends, including the spa consumer's desire to take the spa experience home with them, the increase in male spa-goers who are taking their appearance seriously, and the general desire for consumers to recreate a haven of "spa-like" comfort in their own homes.

Many spas simply miss the boat when it comes to retail. To be sure you don't, consider retail equally as important as your spa services are, to your overall spa concept and philosophy. Not only will the products you use in services drive your retail revenue, much of your buying power (and cost savings) will lie in purchasing the right mix of products for the spa operation as well as retail.

Your spa concept should reflect the suggestion of skin care and spa-related products throughout the facility. Tranquil sounds, delectable aromatic scents, beautiful lighting, comfy spa wear all put clients in the mood to take the experience home with them. As we create your service menu, we create the opportunities for retail sales that correlate to this specific experience.

A sampling of the types of retail products currently enjoying strong sales in spas include:

• Professional skin care and body care lines
  
• Private label or proprietary personal care lines
  
• Bath products, kits and amenities
  
• Active and Logo wear; spa lounge wear
  
• Books, tapes, and music
  
• Spa-at-home gifts ("ambiance-creators") such as candles, aroma therapy, and sachets/soft goods