Marketing Your Spa or Salon Concept

With the recent spa industry boom, the number and types of spas vary greatly from one to the other. What do today's spa consumers want? What are the industry trends and what appear to be passing fads? These are just a few of the questions that need to be answered. Market research, market trends, area demographics and more all play an important role. Your concept must be clear, concise and recognized in the personality and ambiance of the experience. Services in this category include:

• Analysis and evaluation of market research for the area and type of environment to be created
  
• Creation of an advertising and marketing budget that allows for maximum exposure within a controlled budget
  
• Assistance in the design of all marketing and promotional materials including service menus, brochures, press kits, client cards, release forms, etc.
  
• Assistance in the creation of a gift certificate or gift card program that helps drive sales and exposes your spa to your potential clientele during key gift giving periods
  
• Assistance in the creation of client collateral including comment cards, etc. to consistently measure total guest satisfaction
  
• Creation of a marketing calendar to include monthly promotions, special events, and social and community tie-ins
  
• Development of internet marketing strategies and alliances with spa industry referral sites
  
• Provide recommendations for the creation of a web page for ecommerce purposes