Creation of Concept and Culture

The process of creating a spa or salon concept is the first step in making your vision a reality. This concept will set the framework for your brand, your image, and your unique signature spa or salon. This concept should be reflected in all phases of development. From your logo, to your menu of services, to your interior design theme and service philosophies, a strong concept and culture ensures that guests will visit again and again.

Once we identify your potential clientele and what will bring them to you, this phase of development will include:

• Creating a distinctive concept or central theme
  
• Determining the types of services available by classification
  
• Creating a menu of services and packages that will entice the client
  
• Customizing packages of services for hotel and resort guests
  
• Integrating the spa into the community by offering membership, guest loyalty programs, and strategic business alliances which support cross-referral of clientele
  
• Developing a profitable retail environment and culture to include the recommendation of products as a part of the service
  
• Integrating medical, health and wellness into the spa environment